Marks and Spencer to create Robert Pattinson-inspired underwear

Robert Pattinson look inspires range of M&S underpants Range of low-rise briefs and trunks aimed at fans of Twilight actor rather than Newsnight presenter Jeremy Paxman A teenage vampire is not the obvious choice of inspiration for a range of men’s underpants. But Robert Pattinson, or R Patz as the star of The Twilight Saga is known by fans, has been named as the inspiration behind Marks and Spencer’s new slim-fit underwear. Dubbed the R-Pant, the low-rise briefs and trunks are designed to be worn under skinny jeans and trousers, a look popularised by the likes of Russell Brand and Mark Ronson, two celebrities the chain cites as design influences. Despite widely reported criticism by Jeremy Paxman in 2008 when the Newsnight presenter claimed “their pants no longer provide adequate support”, one in four UK men still wear M&S pants, according to the retailer. The R-Pant launch is a thinly-veiled marketing strategy designed to appeal to a younger audience and to sex-up its underwear range.

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Marks and Spencer to create Robert Pattinson-inspired underwear